Bio Rad 2018 Asia Pacific Kickoff

After a hiatus for 2 years, icube events is proud to be back and assist Bio-Rad in the planning, management and execution of the Bio-Rad Asia Pacific Kickoff, which was held in Kuala Lumpur, Malaysia.

200 participants flew in from the Global offices, Asia Pacific Region, Greater China and India, to attend this event. Over the 4 days, the participants not only share updates on their region, but also set new directions for the year. Networking and fun were done over the cocktail reception on the first night and the themed Gala Dinner on the last night. Half day marketing workshops were also conducted where participants were engaged in in-depth marketing and sales strategy discussions. New instrument was also on display for demo and training.

Venue: Grand Hyatt, Kuala Lumpur

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