Bio-Rad Asia-Pacific Sales Meeting 2023 Kuala Lumpur

Bio-Rad Asia-Pacific Sales Meeting 2023 Kuala Lumpur

grow. enrich. transform | Grand Hyatt Kuala Lumpur | 17 - 19 January 2023

This is the 9th time we have assisted our client in managing their APSM. It has been our honor and privilege to manage this sales meeting with about 200 delegates flying from Asia-Pacific, Japan teams and Senior Management from United States participated in the week-long meeting and training event which is held at Grand Hyatt Kuala Lumpur.


Preparation work started months ago before the event date with planning and site recee, hospitality management (Airport transfers and hotel), registration management, social programme management (Welcome Reception, Team Dinners, Awards Gala Dinner), Overall Meeting Programme Management, event collaterals production, thematic decoration and structures setup, extensive audio, visual and lighting support.


The opening address was given by Mr Norman Schwartz, Chairman and CEO. Participants were given the opportunity to engage in in-depth marketing and sales strategy discussions and also improve their technical knowledge of newly launched equipment. The different regions also took the opportunity to foster ties and rapport, overall developing a stronger team spirit.


As usual, the week ended on a high note with a Gala Dinner “Movie” theme, performances and an awards presentation to thank the participants for their past year sales performance. We prepared Bearbrick as the awards with one of the figure 1000% size!