After 2 prior successful events in Seoul and Macau, icube events was honoured to once again assist Bio-Rad in the planning and management of the annual Bio Rad Sales Meeting 2015 which was held in Tokyo, Japan from 19 to 24 January 2015.
This year, over 520 participants from the Asian-Pacific, Greater China and Japan team participated in this week-long meeting and training event. Participants were given the opportunity to engage in in-depth marketing and sales strategy discussions, and also improve their technical knowledge of newly launched equipment. The 3 regions also took the opportunity to foster ties and rapport, overall developing a stronger team spirit.
As usual, the week ended on a high note with a gala dinner, cultural performances and an awards presentation to thank the participants for the past year.
