IDEAS, standing for “Industry Development, Enhancement and Advancement Programme for Small and Medium Enterprises”, is a new project by Lean Enterprise Development (LED) and was launched by Minister of State, Mr Teo Ser Luck, on November 7th 2016.
The IDEAS initiative is the result of an unprecedented collaboration between Workforce Singapore, Singapore Polytechnic and Agilent Technologies to aid in the improvement of efficiency and productivity of SMEs in their product testing and development efforts, beginning with the food manufacturing industry.
icube events worked alongside the three organizations to bring their launch to life. We were given the opportunity to conceptualize, design, and produce the backdrop for the event, which also doubled as a unique and captivating launch mechanism featuring an illuminated outline of Singapore.
Additionally, we were happy to provide venue management and collaterals, as well as the video for use during the actual launch; all contributing to a successful and innovative event, reflective of the progressive steps taken by the trio of organizations. The event ended positively following a successful launch, with a lab tour of Agilent facilities and a relaxed networking lunch, further promoting friendship and collaboration.